RISK AVERSE

Large corporate machinery provides firm foundations however that machinery also causes the same corporations to become risk averse sluggish in response to prevailing emergency situations, sluggish responses cost precious lives.

FORWARD THINKING

Disillusionment turned to discontent, a discontent which proved to be the labour pains in birth of (I.C.E. Medical Rescue) In Case of Emergency Medical Rescue, a privately owned emergency service with a conscience.

Established in 2009, I.C.E. Medical Rescue has progressively grown from a small two vehicle emergency service predominantly serving only the local community, into a world class emergency medical services brand, serving both industry and the greater Zululand communities.

PATIENT CARE TOWARDS HUMANITY

The simplicity of the I.C.E. Medical Rescue service motto ‘Patient Care Towards Humanity’ has proven to be an anchor in the daily storms of stressful emergency services provision.

‘Patient Care Towards Humanity’ expresses the WHY rather than the WHAT of the organisation.

It is our why is to save lives through the provision of incomparably compassionate and excellent pre-hospital emergency medical care.

Emergency service personnel find that humility is the key to providing patient care to all humanity we find our space to care for humanity in humility.

Our WHY is simply so that our patients have another chance to live.

THE CHARACTER OF THE COMPANY

A brand by definition is a living breathing awareness and loyalty toward a specific identity, product or service which is wide spread throughout a diverse cross section of the communities to which that brand is accessible. During the life span of I.C.E. Medical Rescue the makings of a solid brand have emerged, pushing deep roots into the trust of our clientele and our community being voted the best Ambulance service provider by the community for six years running which provides tangible proof of this fact.

Further evidence of the strength of the I.C.E. Medical Rescue Brand can be found in the way which many of the local hospitals and medical practitioners speak about the company not as an ambulance service but rather exceptional paramedics who all hold themselves to excellence in their standards of clinical practice.